More creator spending. Better questions.

IAB’s 2025 Creator Economy Ad Spend & Strategy Report, published November 20, 2025, projects U.S. creator advertising spend at $37 billion in 2025 and $44 billion in 2026.

The challenge goes beyond finding a name.

The report identifies creator selection, business-outcome measurement, and operational standards as important challenges. Growing spend does not automatically make those decisions easier.

Our interpretation

This supports the case for more explainable creator evaluation. Brands need a reason for each recommendation, an appropriate creative angle, and a measurement plan tied to the campaign goal.

It does not prove demand for ANTRAMIC or guarantee any creator’s commercial results. That evidence must come from actual product use and customer outcomes.